Crafting A Profitable Offer Part 2

What we’re going to talk about here is crafting a profitable offer. I'm going to point out the difference between what’s profitable and what converts and sells well. Let me tell you something, there are a lot of products that you can get into the JVZoo marketplace and they’ve sold tons of units and the EPC is great but the vendor is broke. You don’t want to be that guy, you want to be the guy that has a good selling product but is also profitable.

I say this over and over again and people still look at me like I got two heads. You got to start at the end. If you want the beginning to be right, if you want that front end product to be right, you’ve got to start at the end. You got to start with the end in mind.

Have a backend. You need to reverse engineer a plan to get leads into a high ticket backend webinar. Most of my product launches start there. I think of what it is that I want to promote with a webinar. What $1500 or $2000 product will I be selling via webinar? I start looking for current webinars that friends of mine or people or brokers or someone online is having a lot of success with. I look for things that are in some niches that would be congruent with the audience that I already have. As I'm looking for that backend, I’ve already got the audience in mind because I already have a list.

For someone that doesn’t have a list at all, then it would be important to start thinking about how are you going to get the traffic for that particular thing. Let’s say you have no sort of mailing list, no sort of following, and you start here where Omar said at the back, you start at the end, and you're looking for a backend webinar. You find a backend webinar by a professional golfer who is selling a $2000 golf swing perfection kit. That golf swing perfection kit that gets sold for $2000 by webinar would be really, really hot seller to the right audience. If you could find a group of people that are interested in improving their swing and they had $2000 to spend, they would eat this thing up.

If you're going to choose that webinar and you're going to start there, then you need to start thinking of where the hell are you going to find these people. It’s silly to create a product launch just around this webinar without first considering do I know any affiliates in the golfing niche that I could hit up for a promotion? Do I know any forums where I could buy advertising? Do I know of any other places where I can tap into a hungry group or hungry congregation, hungry assembly of people that are interested in golf and that have the means to buy this $2000 product. I start there.

Most of my product launches that you’ve ever witnessed, they started with the back end in mind. I started thinking backwards. I started thinking okay, is this a product that I can find an audience for? I know a lot of affiliates already and I'm sure that I can hit a lot of people up that would be willing to promote for me if I create a product, but am I going to have a product that appeals to them? Okay well, I'm going to need to create a frontend product and this big back ticket webinar in golf is going to be what they end up buying from me eventually. I need something to get them in the door, so that’s going to be my information product.

“Should I bother creating an information product in golf when I don't know anybody that could drive traffic? I have no friends in the golfing niche, I don't know anybody.” When I start looking at that, when I start considering how hard it would be to find the traffic for that webinar and to find not just people that are internet marketers. I can’t just be looking for people that have lists, I have to find people that have lists of potential buyers that are interested in this product. That’s the mentality that you have to go into every single sales funnel with. I don’t care if you're in the internet marketing niche, if you're in the health and fitness niche, if you're in underwater cat juggling, I don’t give a damn.

You have to have this sort of strategy when you start looking into this. If not, you're going to find yourself creating a whole funnel and a whole frontend product that is awesome and you have nobody to buy it because you started at the wrong place. I think the best thing to do here is learn everything you can about the webinar product, the webinar backend, the backend webinar that you're going to be promoting. Know who the ideal customer is for it, get as much as information from the vendor about that product as possible, watch that webinar, attend that webinar live, watch the replay of that webinar. 

To Your Success 

Paul

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