Creating A Profitable Campaign Part 3

How To Find A Webinar

If you're considering a webinar, then you might say well Paul, where do I find these webinars? There’s all kinds of places. There’s brokers out there, there’s webinar brokers out there. There are groups, webinar groups. When you're in the industry, when you're in the business, whether you're in golfing or whatever, you're going to be frequenting Facebook groups and forums. You're going to start making friends on Skype and communicating with people because there’s Skype groups, there’s so many places online where people with similar interests group together.

If you’re in the golfing niche and you're probably a member of several golfing groups, you're probably a member of a forum. If not, then you're not really in that golfing niche and you need to penetrate that niche and that’s where it all begins. If you found this webinar with golf that seems really cool and you're interested in building a golf list, and you're interested in promoting that webinar, then now you need to go and learn as much as you can and you need to start penetrating that niche, building a following, making friends in that niche, and finding out who’s got other webinars here? You’ve got to get out there, you’ve got to start asking about it, you’ve got to start Googling it, you’ve got to start finding high converting webinars.

25 Point Checklist

I personally have a 25 point checklist that I run the webinar through before I decide. I try to have a meeting with the vendor and ask him questions about the webinar. I want some case studies, I want to know who else has promoted the webinar, what kind of results, what was the best webinar you did, what was the worst one? Why was this one best, why was that one worst? What has worked, what hasn’t worked. What’s the closing ratio that you have? That’s important, I want a webinar that’s going to have a 10% closing ratio at least. How long has this webinar been done? Is it your webinar, is this some repurposed webinar? Is this your product, is it original?

There’s a whole list of questions that I go through with people but you want to learn the most that you can about the webinar product because that’s how you're going to be able to come up with a strategy. Your entire webinar week, your whole frontend product launch, and your whole pricing and offer that you make, you're doing it for the sole purpose of putting people into this backend webinar. That webinar is going to take place over the course of a week. During that week—we like to say seven days, or it could be six days but the math works well for seven days—three days to fill up the webinar registration, to fill up the room, one day to host the webinar, and then four days to push that replay, and I do a crush campaign on the end.

That’s a strategy. That entire week where you're going to be promoting that webinar, that entire week has to be very carefully planned out ahead of time. The replay, the email sequence, the bonus, the follow up, everything has to be prepared in advance. I do that first. I know exactly what’s worked, I’ve done research, I call people.

To Your Success

Paul

ps OMG I can't believe how well this works => FREE Leads